Having a successful business means staying relevant and important to the general public. You can offer the greatest product on the market, but if it isn’t properly presented, you can face serious downfalls.
Throughout the years many companies have thrived in the market, by simply changing their logo or business motto. The products and services have stayed the same, but they have offered a unique, contemporary turn on their look and brand image.
Most recently, online auction website eBay changed the way their font looks. They removed themselves from a font that was lowercase and had the letters mismatched in shape.
They changed it to a more professional looking font, keeping their existing colors. The business has continued to thrive and the change to their look has added additional attention to their website.
Another example would be the clothing retail store JC Penney. Their original logo was a red square with the worlds JC Penney. Very simple, and easy to recognize.
When they changed their logo, they kept the red square, but it was a red square border. Knowing they had the recognition in the general populace, they went with their nickname that consumers have been using.
They put JCP next to the box. Keeping it similar to the original, while updating their look.
Many companies can go through a series of changes, none more evident than the basic change of their look and brand image. It is a drastic move if a business isn’t sure of the potential ups and downs. It is a risk, but a risk that can be beneficial in the end.
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